NEWSLETTER – APRIL 2016

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APRIL 2016 NEWSLETTER

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What’s happening in Autumn?

If you’re looking for the very best in fresh produce – and who isn’t? – then look no further than Eastwood’s favourite greengrocer. Our resident rockstar buyer, Joe Coluccio will be bringing you the freshest and best quality produce everyday.

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Although you may not know it from the weather, Autumn is well underway, bringing an abundance of colour and taste to your table. Now is the time to take advantage of the myriad colours and flavours and form a closer connection with nature, as local produce celebrates the season with an array of inspiring tastes and hues.

Addition is the time forthe iconic pumpkin to shine. Perfect for everything from soup to scones, Butternut is the go-to variety and is sure to improve any recipe. Use high heat to caramelise the natural sugars, char on the grill or add to stir fries.

pumpkins

Capsicums are also looking impressive after a long warm summer. Just like with people though, capsicum skin wrinkles with age. For the best capsicum, look for firm and glossy selections. For the sweetest taste go for the red caps, or choose the vine grown baby caps for minimal seeds.  Team your peppers with velvety, crisp green beans and firm zucchini, both of which are at their best in March-April.capsicums

For the absolute foodie, Birch Bolete mushrooms are rumoured to be the most flavoursome in the world, but are in limited supply (March–May). Be sure to cook them thoroughly, as they are not suitable for raw consumption. If unavailable, shitake, king brown and enoki offer great seasonal flavours.  For the adventurous, wild varieties can be foraged, but remember to be safe and go with a guide.

No Autumn spread is complete without a sumptuous dessert, and this year nature will not disappoint. Blackberries, lemons and pears complement the season’s mains perfectly, not just in colour but also in zesty taste.  Preserve blackberries early in the season to ensure your winter desserts are just as delicious. Be sure to watch for late Summer crops that have been maturing gently, storing their sweetness until just the right moment. Watermelon and strawberries (particularly in Southern states) have grown to a perfect flavor.

strawberries

With your appetite tempted by thoughts of traditional Autumn fare, take your seasonal table on an exotic journey with the fabulous, lesser known fruit feijoa (fay-yoh-uh). Originally from Brazil, it looks like a cross between a lime and a passionfruit, but tastes like a blend of pineapple, guava and strawberry. It’s an exotic taste that may be just what your palate was craving. Select feijoa that are fragrant and slightly soft, then cut and scoop to eat, or even add to cooking. There are currently around seven varieties grown in Australia.

Before the weather cools and the season gets colder, take a moment to celebrate the riot of colour currently on display. Enjoy the changing of the seasons by combining late summer harvests with the cosy and comforting flavours of Autumn for a uniquely flavored experience.

 

Seasonal highlights:

Lemons, plums, rhubarb, mandarins, pears, blackberries, figs, persimmons.

Capsicum, beans, zucchini, beetroot, brussels sprouts, tomato, fennel, pumpkin, mushrooms.

Meet Joe Bova

Joe Bova understands the importance of family support and respect. He grew up learning and working in his father’s fruit shops all over Sydney. While his friends continued with their studies, Joe left school as soon as he could to work full-time. The fruit and veggie business was definitely in his blood. As a ‘Greengrocer Kid’ growing up in an Italian family, Joe was brought up around the best and freshest food. Joe knows what the customer wants and he always delivers.

There is no denying the uniqueness of Eastwood Superfresh. Packed with customers, this old fashioned fruit shop is often busier than rush hour at Central Station. The merchandising is premium, mountains of produce are piled high and the unmistakable scent of fresh fruit and veggies hits you as soon as you step in to the shop

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Joe is married to his childhood sweetheart and has three gorgeous children. Sunday and public holidays are family days. The store is closed so staff and management are not restricted or obligated to work – a rare policy in the fresh produce industry. Then again, Superfresh is a rare store.

Customers can often find Joe working on the floor alongside his amazing team. Superfresh is a family owned business and, driven by a desire to provide the community with the freshest and best produce available, production never stops.

for more info on Joe and the Superfresh family go to http://www.superfresh.net.au/aboutus.html